ASSA ABLOY Global Solutions presents the refreshed ALCEA brand

The rebranding of ALCEA is part of Global Solutions’ strategy to position each of their seven business areas under one main brand. With several brands in its portfolio, the main business area brand will clarify what type of solutions are offered to the customers. Critical Infrastructure is the first business area to undergo the rebranding, and the other business areas will follow during 2024.

ALCEA will become the main brand for the Critical Infrastructure business area in Global Solutions. ALCEA was acquired in 2022 and will offer complete security solutions for critical infrastructure worldwide. By integrating products, solutions, and services from ASSA ABLOY, ALCEA, ABLOY, and third-party companies, ALCEA is set to enhance Global Solutions’ position as a unique solution provider and trusted partner to several strategically important industries globally.

"We have been privileged to use renowned brands like ABLOY and ASSA ABLOY over the past years. Now, placing ALCEA as the main brand for our critical infrastructure offerings creates a more focused messaging with a clear identity. This change will empower us to expand our value proposition by integrating new acquisitions and incorporating additional ASSA ABLOY and third-party products under our renewed ALCEA brand," says Jorma Issakainen, Senior Vice President and Head of Critical Infrastructure.

Dedication to protecting and connecting
ALCEA offers a comprehensive suite of digitally optimized security solutions, encompassing access control, locking solutions, intrusion detection, visitor, key, and video management. These solutions can be tailored to serve as standalone security packages or seamlessly integrated into existing setups. Designed to enhance both security and operational efficiency, ALCEA's solutions are underpinned by deep industry expertise and a client-centric approach, ensuring adaptability to future requirements.

“Our critical infrastructure customers have always relied on ASSA ABLOY, and especially ABLOY, for their security hardware needs. With ALCEA, we're now intensifying our focus on offering a more holistic approach, including hardware, software, and services. Our sector specialists, with their deep industry understanding, are poised to tailor solutions to meet our customers’ unique security needs.” says Jorma.

ALCEA will continue to promote and sell ASSA ABLOY and ABLOY products, as well as other related products and solutions from the Group to deliver on its mission of becoming a complete solution provider for the critical infrastructure industry worldwide.

For more information about ALCEA please contact:

Jorma Issakainen, SVP and Head of Critical Infrastructure
jorma.issakainen@assaabloy.com